Brand Alchemist..... Brand Analyst
Learn more about Mark Batey
Culture Corner
Brands don’t exist in a vacuum. They are socio-cultural phenomena. Culture shapes brands; and sometimes brands shape culture. Understanding cultural context and cultural relevance is a vital part of the Brand Meaning Manager’s job.
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Brand Communication
If your advertising isn’t framing, evolving or modifying your brand meaning, then its effectiveness – if any – will be short-lived. What matters is how people respond to the brand rather than to the advertising – or rather, how they respond to the brand through the advertising.
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Brand Audit
How clear is your brand meaning? Is your brand marketing creating the kind of brand perceptions you expect and desire? Get expert feedback and advice on your brand
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Social media
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An ongoing conversation about social media and brands Continue reading.
Fashion
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Fashion houses like Coco Chanel and Versace have created enduring brands. In fact, in the high end fashion world, brand is everything. Continue reading.
Sports
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Barcelona FC is one of the biggest sports brands in the world. More on how brands are being built in the competitive world of sports Continue reading
