by admin | Feb 4, 2013 | Blog, Brand communication, Brands in culture, Brands in the news
As a footnote to my post below on last night’s Super Bowl ads, this story could not be more appropriate. The only ad that I deemed worthy of some positive comment turns out to be a rip-off of a home-made video uploaded to YouTube by Farms.com While my post...
by admin | Feb 4, 2013 | Blog, Brand communication, Brands in culture, Brands in the news
And so, last night, to the yearly ritual of watching the Super Bowl ads, punctuated by brief episodes of the game itself. This is billed as the showcase of national advertising. The winner last night? The Baltimore Ravens. Yep, I enjoyed the game more than the ads....
by admin | Jan 18, 2013 | Blog, Brand communication, Brand identity, Brand meaning, Brands in the news
I have to admit that I have a soft spot for AA, and have enjoyed the benefits of ExecPlat status for many a year. I can’t deny the operational and service problems they have had of late, which of course mold the brand experience for most passengers. I want to...
by admin | Nov 6, 2012 | Blog, Brand communication, Brand meaning, Brands in culture
I do love Chrysler’s “Imported from Detroit” campaign, which famously kicked off in the 2011 Super Bowl. Here’s one of the latest spots, for the Chrysler 300. It’s worth remembering that the remains of Chrysler were acquired by FIAT after...
by admin | Jun 25, 2012 | Blog, Brand communication, Brands and social media
In his May 7 (2012) AdAge column Al Ries puts social media in perspective: “If you don’t have the right strategy, good tactics won’t help you very much. And social, like all media, is a tactic. What concerns me is that too many marketers have...
by admin | Nov 3, 2011 | Blog, Brand communication, Brand meaning
From the moment I first saw Heineken’s “The entrance” ad it struck me as a poor attempt to pull off a “Most interesting man in the world” (the long-running Dos Equis campaign). I have to admit that the Dos Equis campaign is one of my favorites of recent years. In fact...
