generic medication online

Archives

Category Archives: Brands in culture

It’s tough staying iconic

Blog, Brand identity, Brand meaning, Brands in culture, Brands in the news0 comments

coke mcdMany iconic brands have fallen by the wayside down the years, for a number of reasons. Kodak and Levi’s are but two that come to mind. Two more quintessential American brands are finding it’s often harder to stay iconic than to become so. Of course, Coca-Cola and McDonald’s are also among the most resilient brands in the world but both will need some major course-corrections in the coming quarters. Continue Reading

Blog, Brand identity, Brand meaning, Brands and social media, Brands in culture0 comments

An article of mine on brand meaning in today’s La Vanguardia of Barcelona, following my recent engagement there.La Vanguardia article.jpg

“Si alguien sabe de eso, ese es Mark Batey, quien vinó a Barcelona para impartir una Masterclass en el Postgrado en Brand Meaning Management del UPF-IDEC. Su libro ‘El Significado de la Marca’ salió en 2013.”

 

 

The Definitive Book of Branding

Blog, Brand communication, Brand identity, Brand meaning, Brands and social media, Brands in culture, Categories0 comments

TDBOBAvailable for pre-order. The Definitive Book of Branding is an edited  book with contributions from brand practitioners/authors like Al Ries, JN Kapferer and Kevin Roberts. Ries opens on positioning, and my chapter – on the creation of meaningful brands – is the second chapter. The book will be initially published in the UK, US, India and SE Asia.

 

El Significado de la Marca

Brand communication, Brand identity, Brand meaning, Brands in culture0 comments

kindle-logo-w-rgb-lg

 

 

Ahora disponible en Kindle de Amazon

 

Spanish edition of “Brand Meaning” just released

Brand communication, Brand identity, Brand meaning, Brands in culture, Brands in the news0 comments

Batey SigdeMarca1 cr

The Spanish language edition of “Brand Meaning” is now available, published by Granica as El Significado da la Marca.

Here’s a link to buy the book.

So God made a YouTube video

Blog, Brand communication, Brands in culture, Brands in the news0 comments

As a footnote to my post below on last night’s Super Bowl ads, this story could not be more appropriate. The only ad that I deemed worthy of some positive comment turns out to be a rip-off of a home-made video uploaded to YouTube by Farms.com  While my post pointed to the “borrowed interest” in the Dodge Ram commercial, I didn’t realize at that stage quite how borrowed it was.

The full story and video are here.

Again, a perfect depiction of the lack of originality on show last night.

 

← Older posts