Life after Jobs

The untimely passing of Steve Jobs gives rise to a tantalizing question: how will this affect the Apple brand? Though comparisons with Thomas Edison, the Wright brothers and Henry Ford may be somewhat exaggerated, there is no doubt that Jobs was a visionary genius...

Importance of culture to brands

While the definition of culture is debated between cultural anthropologists, social psychologists and the like, the term generally refers to a body of knowledge, customs, rituals, language and beliefs that circulate in societies and influence our behavior....

Culture Corner

Brands don’t exist in a vacuum. They are socio-cultural phenomena. Culture shapes brands; and sometimes brands shape culture. Understanding cultural context and cultural relevance is a vital part of the Brand Meaning Manager’s job.