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	<description>ignite your brand</description>
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		<title>El Significado de la Marca</title>
		<link>http://www.markbatey.net/2013/04/el-significado-de-la-marca/</link>
		<comments>http://www.markbatey.net/2013/04/el-significado-de-la-marca/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 01:54:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand communication]]></category>
		<category><![CDATA[Brand identity]]></category>
		<category><![CDATA[Brand meaning]]></category>
		<category><![CDATA[Brands in culture]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[el significado]]></category>
		<category><![CDATA[el significado de la marca]]></category>
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		<guid isPermaLink="false">http://www.markbatey.net/?p=681</guid>
		<description><![CDATA[&#160; &#160; Ahora disponible en Kindle de Amazon &#160;]]></description>
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		<title>Spanish edition of &#8220;Brand Meaning&#8221; just released</title>
		<link>http://www.markbatey.net/2013/04/spanish-edition-of-brand-meaning-just-released/</link>
		<comments>http://www.markbatey.net/2013/04/spanish-edition-of-brand-meaning-just-released/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 17:17:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand communication]]></category>
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		<category><![CDATA[marca]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mercadeo]]></category>
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		<guid isPermaLink="false">http://www.markbatey.net/?p=665</guid>
		<description><![CDATA[The Spanish language edition of &#8220;Brand Meaning&#8221; is now available, published by Granica as El Significado da la Marca. Here&#8217;s a link to buy the book.]]></description>
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		<title>So God made a YouTube video</title>
		<link>http://www.markbatey.net/2013/02/so-god-made-a-youtube-video/</link>
		<comments>http://www.markbatey.net/2013/02/so-god-made-a-youtube-video/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 19:36:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand communication]]></category>
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		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
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		<category><![CDATA[dodge]]></category>

		<guid isPermaLink="false">http://www.markbatey.net/?p=642</guid>
		<description><![CDATA[As a footnote to my post below on last night&#8217;s Super Bowl ads, this story could not be more appropriate. The only ad that I deemed worthy of some positive comment turns out to be a rip-off of a home-made &#8230; <a href="http://www.markbatey.net/2013/02/so-god-made-a-youtube-video/"><span class="meta-nav"></span></a>]]></description>
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		<title>Not so Super Bowl</title>
		<link>http://www.markbatey.net/2013/02/not-so-super-bowl/</link>
		<comments>http://www.markbatey.net/2013/02/not-so-super-bowl/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 16:58:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[advertising idea]]></category>
		<category><![CDATA[brand]]></category>
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		<category><![CDATA[culture]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[Tide]]></category>

		<guid isPermaLink="false">http://www.markbatey.net/?p=636</guid>
		<description><![CDATA[And so, last night, to the yearly ritual of watching the Super Bowl ads, punctuated by brief episodes of the game itself. This is billed as the showcase of national advertising. The winner last night? The Baltimore Ravens. Yep, I &#8230; <a href="http://www.markbatey.net/2013/02/not-so-super-bowl/"><span class="meta-nav"></span></a>]]></description>
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		<title>Rebranding American Airlines</title>
		<link>http://www.markbatey.net/2013/01/rebranding-american-airlines/</link>
		<comments>http://www.markbatey.net/2013/01/rebranding-american-airlines/#comments</comments>
		<pubDate>Fri, 18 Jan 2013 21:08:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand communication]]></category>
		<category><![CDATA[Brand identity]]></category>
		<category><![CDATA[Brand meaning]]></category>
		<category><![CDATA[Brands in the news]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[american airlines]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand meaning]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://www.markbatey.net/?p=629</guid>
		<description><![CDATA[I have to admit that I have a soft spot for AA, and have enjoyed the benefits of ExecPlat status for many a year. I can&#8217;t deny the operational and service problems they have had of late, which of course &#8230; <a href="http://www.markbatey.net/2013/01/rebranding-american-airlines/"><span class="meta-nav"></span></a>]]></description>
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		<title>SAAB and its &#8220;new&#8221; logo</title>
		<link>http://www.markbatey.net/2013/01/saab-and-its-new-logo/</link>
		<comments>http://www.markbatey.net/2013/01/saab-and-its-new-logo/#comments</comments>
		<pubDate>Thu, 17 Jan 2013 16:43:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand identity]]></category>
		<category><![CDATA[Brands in the news]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand logo]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[saab]]></category>
		<category><![CDATA[wordmark]]></category>

		<guid isPermaLink="false">http://www.markbatey.net/?p=620</guid>
		<description><![CDATA[Saab&#8217;s &#8220;new&#8221; logo isn&#8217;t really new. It&#8217;s the result of pragmatics, convoluted ownership history and licensing restrictions. Without going into too much of the historical trials and tribulations of the company that has come back from bankruptcy, and currently has &#8230; <a href="http://www.markbatey.net/2013/01/saab-and-its-new-logo/"><span class="meta-nav"></span></a>]]></description>
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