“Mark’s contribution to the successful development of our brands has been exceptional”
Gustavo Abelenda,
President, Mondelez International (formerly Kraft Foods) Latin America

“A comprehensive, engaging workshop, illustrated throughout with great examples”
Ana Ferrell,
Branding & Communications Director, O Boticário, Brazil

“Must reading for everyone who studies or manages brands”

Gerald Zaltman, Professor of Marketing,
Harvard Business School

“nicely integrates major theories and concepts of consumer behavior from the distinctive viewpoint of brand meaning”

Bernd Schmitt, Professor, Columbia Business School

“The feedback that I received from students—a diverse group of top students from eleven countries worldwide—clearly spoke to Mr. Batey’s excellent teaching abilities.  The students greatly appreciated his insights into brand management based on his own business experience, his ability to communicate clearly and effectively, and his approachability”

“His course was one of the most preferred in the program”

Allan Kimmel, Professor of Marketing,            ESCP European School of Management, Paris        (Master in Management ranked No.1 worldwide by the Financial Times)