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The Definitive Book of Branding

TDBOBAvailable for pre-order. The Definitive Book of Branding is an edited  book with contributions from brand practitioners/authors like Al Ries, JN Kapferer and Kevin Roberts. Ries opens on positioning, and my chapter Рon the creation of meaningful brands Рis the second chapter. The book will be initially published in the UK, US, India and SE Asia.

 

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