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The honeymoon is over

Blog, Brands and social media0 comments

There’s a question that vexed CMOs for a while: how can we build our brand with social media?

Many of those CMOs have now realized the sometimes unwelcome answer.

We can’t.

That’s right, brands can’t be built through social media. Sure, social media can be leveraged to support brands. But brands today are built the same way they always were: through brand communication and brand experience. Again, social media may contribute to both, but let’s not put the bandwagon before the horse. Continue Reading

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