The latest folly from Pepsi

As this article in AdAge makes abundantly clear, Pepsi is in a mess. Before looking in more detail at the new Pepsi campaign, it should be noted how, as ever, The Humpty Dumpty, clear-as-mud nature of “positioning” makes this article almost laughable, as the word is...

Brand on the brink?

5/23/11 Liberty Media’s recent offer to acquire Barnes & Noble is an intriguing one. Liberty is a new-age media conglomerate with interests in QVC, Sirius XM Radio and premium cable network Starz. B&N operates more than 700 bookstores and 623 college outlets...